{"id":3117,"date":"2025-07-12T17:17:18","date_gmt":"2025-07-12T17:17:18","guid":{"rendered":"https:\/\/inova.com.hk\/?p=3117"},"modified":"2025-07-12T17:19:22","modified_gmt":"2025-07-12T17:19:22","slug":"website-design-mistakes","status":"publish","type":"post","link":"https:\/\/inova.com.hk\/en\/website-design-mistakes\/","title":{"rendered":"\u3010\u7db2\u7ad9\u8a2d\u8a08\u932f\u8aa4\u5168\u89e3\u30115\u5927\u5e38\u898b\u932f\u8aa4\uff0b\u6539\u5584\u5efa\u8b70\uff08\u65b0\u624b\u8001\u624b\u90fd\u6703\u4e2d\uff09"},"content":{"rendered":"<p>\u4f60\u662f\u5426\u82b1\u4e86\u5927\u7b46\u9810\u7b97\u505a\u7db2\u7ad9\uff0c\u537b\u767c\u73fe\u7db2\u7ad9\u7121\u6d41\u91cf, \u6c92\u6709\u5ba2\u6236\u4f86\u8a2a? \u7db2\u7ad9\u770b\u8d77\u4f86\u6c92\u554f\u984c\uff0c\u4f46\u5c31\u662f\u6c92\u8fa6\u6cd5\u300c\u88ab\u627e\u5230\u300d\u3001\u300c\u88ab\u898b\u5230\u300d\u3001\u300c\u88ab\u8f49\u63db\u300d\uff1f<\/p>\n\n\n\n<p>\u6839\u64da INOVA \u7684\u89c0\u5bdf\uff0c\u7121\u8ad6\u662f\u525b\u5275\u696d\u7684\u65b0\u624b\uff0c\u9084\u662f\u5df2\u7d93\u7d93\u71df\u591a\u5e74\u4f46\u6e96\u5099\u91cd\u8a2d\u7db2\u7ad9\u7684\u54c1\u724c\u4e3b\uff0c\u90fd\u53ef\u80fd\u72af\u4e0b\u76f8\u540c\u7684\u932f\u8aa4\u3002 \u9019\u7bc7\u6587\u7ae0\u5c07\u62c6\u89e3 5 \u5927\u5e38\u898b\u7db2\u7ad9\u8a2d\u8a08\u932f\u8aa4\uff0c\u4e26\u63d0\u4f9b\u5177\u9ad4\u6539\u5584\u5efa\u8b70\uff0c\u8b93\u4f60\u907f\u958b\u5730\u96f7\u3001\u5f37\u5316\u7db2\u7ad9\u6210\u6548\uff01<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-1-slow-speed-1024x528.webp\" alt=\"\" class=\"wp-image-3119\" srcset=\"https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-1-slow-speed-1024x528.webp 1024w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-1-slow-speed-300x155.webp 300w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-1-slow-speed-768x396.webp 768w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-1-slow-speed-1536x791.webp 1536w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-1-slow-speed-18x9.webp 18w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-1-slow-speed.webp 1636w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u53ea\u91cd\u8996\u5916\u89c0\uff0c\u5ffd\u7565 SEO \u7d50\u69cb<\/h2>\n\n\n\n<p>\u770b\u8d77\u4f86\u597d\u770b \u2260 \u641c\u5c0b\u5f97\u898b\u3002\u8a31\u591a\u7db2\u7ad9\u70ba\u4e86\u8ffd\u6c42\u8996\u89ba\u6548\u679c\uff0c\u5168\u7528\u5716\u7247\u5806\u780c\uff0c\u7d50\u679c Google \u7121\u6cd5\u8b80\u61c2\uff0c\u4e5f\u7121\u6cd5\u6392\u540d\u3002<\/p>\n\n\n\n<p>\u2705 <strong>\u6539\u5584\u5efa\u8b70\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f7f\u7528 HTML \u6a19\u984c\u5c64\u7d1a\uff08H1\u3001H2\u3001H3\uff09\u5efa\u7acb\u6e05\u6670\u7d50\u69cb<\/li>\n\n\n\n<li>\u8a2d\u5b9a SEO Title \u8207 Meta Description, \u5982\u679c\u662f\u4ee5wordpress\u5efa\u7ad9, \u53ef\u4ee5\u7528plugin, \u4f8b\u5982<em>Rank Math SEO plugin<\/em> \u6216\u8005Yoast SEO\u512a\u5316SEO<\/li>\n\n\n\n<li>\u6587\u6848\u4e2d\u81ea\u7136\u5d4c\u5165\u95dc\u9375\u5b57<\/li>\n\n\n\n<li>\u5716\u7247\u5177\u610f\u7fa9\u547d\u540d\u4e26\u52a0\u4e0a Alt Text<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udcca \u6839\u64da <a href=\"https:\/\/www.brightedge.com\/blog\/organic-share-of-traffic-increases-to-53\" rel=\"nofollow noopener\" target=\"_blank\">BrightEdge<\/a> \u7814\u7a76\uff0c<strong>68% \u7684\u7db2\u7ad9\u6d41\u91cf\u4f86\u81ea\u81ea\u7136\u641c\u5c0b<\/strong>\uff0cSEO \u67b6\u69cb\u7f3a\u5931\u5c07\u5c0e\u81f4\u6d41\u91cf\u767d\u767d\u6d41\u5931\u3002<\/p>\n\n\n\n<p>Explore INOVA\u2019s<a href=\"https:\/\/inova.com.hk\/en\/seo-optimization\/\">INOVA SEO \u512a\u5316\u670d\u52d9\u4ecb\u7d39<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u7db2\u7ad9\u901f\u5ea6\u592a\u6162\uff0c\u4f7f\u7528\u8005\u6d41\u5931\u56b4\u91cd<\/h2>\n\n\n\n<p>\u6839\u64da <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7636512\" rel=\"nofollow noopener\" target=\"_blank\">Google x Deloitte<\/a> \u7814\u7a76\uff0c<strong>\u6bcf\u5ef6\u9072 1 \u79d2\uff0c\u8f49\u63db\u7387\u5e73\u5747\u4e0b\u964d 7%<\/strong>\u3002\u4e0d\u5c11\u7db2\u7ad9\u56e0\u4f7f\u7528\u904e\u5927\u5716\u7247\u3001\u5f71\u7247\u80cc\u666f\u6216\u52d5\u756b\u6548\u679c\uff0c\u5c0e\u81f4\u8f09\u5165\u8d85\u904e 5 \u79d2\uff0c\u8a2a\u5ba2\u76f4\u63a5\u8df3\u51fa\u3002<\/p>\n\n\n\n<p>\u2705 <strong>\u6539\u5584\u5efa\u8b70\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5716\u7247\u58d3\u7e2e\uff0c\u4f7f\u7528 WebP \u683c\u5f0f<\/li>\n\n\n\n<li>\u5be6\u65bd\u5feb\u53d6\u8207 CDN<\/li>\n\n\n\n<li>\u79fb\u9664\u4e0d\u5fc5\u8981\u7684 JavaScript \u52d5\u756b<\/li>\n\n\n\n<li>\u6bcf\u6708\u4f7f\u7528 <a href=\"https:\/\/pagespeed.web.dev\/\" rel=\"nofollow noopener\" target=\"_blank\">PageSpeed Insights<\/a> \u9032\u884c\u6548\u80fd\u6e2c\u8a66<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u884c\u52d5\u7248\u9ad4\u9a57\u4e0d\u4f73\uff08\u975e\u97ff\u61c9\u5f0f\uff09<\/h2>\n\n\n\n<p>\u64da <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" rel=\"nofollow noopener\" target=\"_blank\">Statista<\/a> 2024 \u6578\u64da\uff0c\u5168\u7403\u8d85\u904e 58% \u7db2\u7ad9\u6d41\u91cf\u4f86\u81ea\u884c\u52d5\u88dd\u7f6e\uff0c\u9999\u6e2f\u66f4\u9054 75% \u4ee5\u4e0a\u3002\u4f46\u4e0d\u5c11\u7db2\u7ad9\u5728\u624b\u6a5f\u7248\u51fa\u73fe\u6392\u7248\u932f\u4e82\u3001\u6309\u9215\u592a\u5c0f\u3001\u96e3\u4ee5\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p>\u2705 <strong>\u6539\u5584\u5efa\u8b70\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63a1\u7528\u97ff\u61c9\u5f0f\u8a2d\u8a08\uff08RWD\uff09<\/li>\n\n\n\n<li>\u6309\u9215\u8207\u5b57\u9ad4\u5c3a\u5bf8\u7b26\u5408\u624b\u6a5f\u64cd\u4f5c\u7fd2\u6163<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-2-1024x521.webp\" alt=\"A person testing a website's mobile responsiveness and user experience on a smartphone.\" class=\"wp-image-3122\" srcset=\"https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-2-1024x521.webp 1024w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-2-300x153.webp 300w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-2-768x391.webp 768w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-2-1536x781.webp 1536w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-2-18x9.webp 18w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-2.webp 1642w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u6c92\u6709\u6e05\u695a CTA\uff08Call to Action\uff09<\/h2>\n\n\n\n<p>\u8a2a\u5ba2\u9032\u5165\u7db2\u7ad9\u5f8c\u4e0d\u77e5\u9053\u8a72\u505a\u4ec0\u9ebc\uff0c\u662f\u8f49\u63db\u7387\u4f4e\u7684\u5e38\u898b\u539f\u56e0\u3002 \u6839\u64da <a>Unbounce<\/a>\uff0c\u4f7f\u7528\u9ad8\u5c0d\u6bd4\u8272 CTA \u6309\u9215\u80fd\u5c07\u8f49\u63db\u7387\u63d0\u9ad8 <strong>83%<\/strong>\u3002<\/p>\n\n\n\n<p>\u2705 <strong>\u6539\u5584\u5efa\u8b70\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u6bb5\u91cd\u8981\u5167\u5bb9\u4e0b\u8a2d\u7f6e CTA\uff08\u5982\u300c\u7acb\u5373\u9810\u7d04\u300d\u3001\u300c\u7d22\u53d6\u5831\u50f9\u8868\u300d\uff09<\/li>\n\n\n\n<li>\u4f7f\u7528\u9ad8\u5c0d\u6bd4\u8272\u8207\u5f37\u52d5\u8a5e<\/li>\n\n\n\n<li>\u8868\u55ae\u8a2d\u8a08\u7c21\u6f54\uff0c\u53ea\u8981\u6c42\u5fc5\u8981\u8cc7\u8a0a<\/li>\n<\/ul>\n\n\n\n<p>Explore INOVA\u2019s<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32757\/The-10-Components-of-a-Killer-Call-to-Action.aspx\" rel=\"nofollow noopener\" target=\"_blank\">\u5982\u4f55\u8a2d\u8a08\u9ad8\u8f49\u63db\u7387\u7684 CTA<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u7db2\u7ad9\u5167\u5bb9\u7a7a\u6d1e\uff0c\u7f3a\u4e4f\u8aaa\u670d\u529b<\/h2>\n\n\n\n<p>\u300c\u6211\u5011\u63d0\u4f9b\u5c08\u696d\u670d\u52d9\u300d\u9019\u985e\u7a7a\u6cdb\u6587\u5b57\u7121\u6cd5\u5efa\u7acb\u4fe1\u4efb\u3002 <a href=\"https:\/\/www.instagram.com\/nngux\/reel\/DCr9ZjHI-yW\/?locale=zh_CN\" rel=\"nofollow noopener\" target=\"_blank\">Nielsen Norman Group<\/a> \u6307\u51fa\uff0c<strong>\u5177\u9ad4\u5167\u5bb9\u3001\u771f\u5be6\u6848\u4f8b\u8207\u793e\u6703\u8b49\u660e\u80fd\u6709\u6548\u63d0\u5347\u7528\u6236\u4fe1\u4efb\u611f<\/strong>\u3002<\/p>\n\n\n\n<p>\u2705 <strong>\u6539\u5584\u5efa\u8b70\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u52a0\u5165\u54c1\u724c\u6545\u4e8b\u3001\u5275\u8fa6\u80cc\u666f\uff08\u63d0\u5347 E-E-A-T\uff09<\/li>\n\n\n\n<li>\u6e05\u695a\u5217\u51fa\u670d\u52d9\u6d41\u7a0b\u8207 FAQ\uff0c\u964d\u4f4e\u8a8d\u77e5\u9580\u6abb<\/li>\n\n\n\n<li>\u5c55\u793a\u6848\u4f8b\u6210\u679c\u8207\u5ba2\u6236\u8a55\u50f9<\/li>\n<\/ul>\n\n\n\n<p>Explore INOVA\u2019s<a href=\"https:\/\/inova.com.hk\/en\/must-have-pages-for-business-website\/\">\u7db2\u7ad9\u8a2d\u8a08\u5fc5\u50995\u500b\u9801\u9762\uff0c\u4f60\u6f0f\u6389\u4e86\u54ea\u4e00\u500b\uff1f<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\ude4b Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<p><strong>Q1\uff1a\u7db2\u7ad9\u6c92\u66f4\u65b0\u9084\u6703\u6709\u5f71\u97ff\u55ce\uff1f<\/strong> A\uff1a\u6709\u5f71\u97ff\u3002Google \u504f\u597d\u6301\u7e8c\u66f4\u65b0\u7684\u7db2\u7ad9\u3002\u5efa\u8b70\u6bcf\u6708\u66f4\u65b0 Blog\u3001FAQ \u6216\u6848\u4f8b\u4e00\u6b21\u3002<\/p>\n\n\n\n<p><strong>Q2\uff1a\u4e00\u5b9a\u8981\u627e\u8a2d\u8a08\u516c\u53f8\u505a\u7db2\u7ad9\u55ce\uff1f<\/strong> A\uff1a\u4e0d\u4e00\u5b9a\u3002\u6d3b\u52d5\u9801\u6216\u4f5c\u54c1\u96c6\u53ef\u7528\u81ea\u52a9\u5efa\u7ad9\u3002\u4f46\u54c1\u724c\u578b\u7db2\u7ad9\u5efa\u8b70\u7531\u5c08\u696d\u5718\u968a\u898f\u5283\uff0c\u624d\u80fd\u517c\u9867\u8a2d\u8a08\u8207 SEO\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"643\" src=\"https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-1024x643.webp\" alt=\"A marketing team discussing website call-to-action effectiveness using visual data on a large desktop screen.\" class=\"wp-image-3120\" srcset=\"https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-1024x643.webp 1024w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-300x188.webp 300w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-768x482.webp 768w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis-18x12.webp 18w, https:\/\/inova.com.hk\/wp-content\/uploads\/2025\/07\/seo-mistake-2-cta-analysis.webp 1471w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udded \u7e3d\u7d50\uff1a\u4e00\u500b\u597d\u7db2\u7ad9\uff0c\u4e0d\u53ea\u662f\u6f02\u4eae\uff0c\u800c\u662f\u6703\u300c\u5de5\u4f5c\u300d<\/h2>\n\n\n\n<p>\u7db2\u7ad9\u61c9\u8a72\u662f\u4f60 24 \u5c0f\u6642\u7684\u6578\u4f4d\u696d\u52d9\u54e1\uff0c\u5e6b\u4f60\u5438\u5f15\u6d41\u91cf\u3001\u5efa\u7acb\u4fe1\u4efb\u3001\u5275\u9020\u8f49\u63db\u3002\u8acb\u7262\u8a18\u9019 5 \u9ede\u95dc\u9375\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u5efa\u7acb\u6e05\u6670 SEO 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